I’m surprised and disappointed at the East Oregonian’s view of the need to “plaster” labels on food products. I think you’ve underestimated and misunderstood your readers’ opinion of the importance of nutrition labels. More people than you think want to know what they are putting in their bodies.
You said that you “believe most consumers primarily rely on another label — the price tag — more than all the others combined when they decide what to buy.” I can’t believe that you would base your opinion on a belief rather than research.
According to the FDA, half of all adults “always” or “most of the time” read the nutrition facts label. Thirty-nine percent “sometimes or rarely” look at the label, and 10 percent reported “never” reading it. These results seem more in keeping with what I’ve noticed anecdotally.
If people don’t want to read the labels, they don’t have to. Personally, I like comparing the amount of sodium, cholesterol and sugars in food products, and yes, I like to know from where the food originated. Then, I’ll look at the price. Maybe I’ll pay a little more for something healthier. Maybe not. But, at least I have the option of knowing what I’m buying and where it came from. Apparently, half the population feels similarly.