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La Ley manager camping on Fiesta Foods roof

Gaudencio Felipe is encouraging people to donate clothes and food for needy children at Fiesta Foods.
Jade McDowell

East Oregonian

Published on December 19, 2017 6:43PM

Last changed on December 19, 2017 9:26PM

La Ley 99.5 FM general manager Gaudencio Filipe watches customers in the parking lot of Fiesta Foods from the roof of the store Tuesday in Hermiston. Filipe has been camping out on the store to raise donations for families in need.

Staff photo by E.J. Harris

La Ley 99.5 FM general manager Gaudencio Filipe watches customers in the parking lot of Fiesta Foods from the roof of the store Tuesday in Hermiston. Filipe has been camping out on the store to raise donations for families in need.

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This is the third year in a row that La Ley 99.5 FM general manager Gaudencio Filipe has performed his roof top publicity stunt to help families in need during the holiday season.

Staff photo by E.J. Harris

This is the third year in a row that La Ley 99.5 FM general manager Gaudencio Filipe has performed his roof top publicity stunt to help families in need during the holiday season.

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La Ley 99.5 FM general manager Gaudencio Filipe talks on the phone while camped out on the roof of Fiesta Foods on Tuesday in Hermiston.

Staff photo by E.J. Harris

La Ley 99.5 FM general manager Gaudencio Filipe talks on the phone while camped out on the roof of Fiesta Foods on Tuesday in Hermiston.

Buy this photo

La Ley 99.5 radio station is getting dispatches from an unusual location this week — the roof of Fiesta Foods in Hermiston.

Gaudencio Felipe, the Spanish-language station’s manager, climbed up to the roof on Sunday and will be there until 5 p.m. on Wednesday night (a total of 99.5 hours).

“He’s even got a little tent up there,” said Fiesta Foods manager Leo Leal, who gave permission for the unusual campout.

Felipe is broadcasting from the roof to draw attention to a Christmas campaign to collect food and clothing for children in poverty. People can donate items and drop them off at the La Ley van parked in front of the store, or can purchase food from Fiesta Foods and drop it off on their way out.

Clara Bea Fitzgerald, a city councilor and member of the city’s Hispanic Advisory Committee, knows Felipe from her time broadcasting on the radio station’s “La Voz de Puebla,” giving information about city services, business, education and more.

She said Felipe has done the same stunt at the Pasco Fiesta Foods for a few years now and decided to do it in Hermiston to collect more donations.

“The reason he’s up there is he is transmitting live, and asking people to donate food and clothing for needy children,” she said.

La Ley’s Facebook page shows video feeds Felipe has posted from the roof, conversing with Fiesta Foods shoppers down below.

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Contact Jade McDowell at jmcdowell@eastoregonian.com or 541-564-4536.





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