New downtown business brings European flair

Paint & Patina opened last week in downtown Hermiston.

A new business is bringing a taste of Europe to Hermiston.

Paint & Patina, which opened last week at 158 E Main St., features art supplies, dresses, beauty products, teas and more imported from Europe.

Owner Chelle Longley was busy decorating a white and gold Christmas tree in the window on Friday afternoon as the sounds of Vivaldi drifted through the store. Decorative shelves placed strategically around the shop were stocked with a variety of 100 percent natural vegan chalk paints, French stencils and vintage art supplies.

The business also features home decor from the Jeanne d’Arc Living line and Goldleaf beauty products. Longley said the storefront is an outgrowth of her online business, French Charmed.

She said her love of bringing European goods to the United States stems from her love of travel.

“I’ve traveled to Europe quite a bit in the past,” she said. “I fell in love with Paris when I first went 25 years ago.”

Now that she has two daughters living overseas — one in Germany and one in London — she has even more of an excuse to travel abroad and find new lines of products to bring to customers in the area. She hopes customers will enjoy finding something a little different.

Longley has past retail experience, including a lingerie store in Hermiston in the 1990s and past shops in Echo and Umatilla. While she has sold the products offered at Paint & Patina online for the past several years, she said the recent death of her husband spurred her to expand her business to a brick and mortar location.

“Once you’re bitten by the retail bug, it never really goes away,” she said.

Longley doesn’t have a day set yet, but plans to have an open house sometime in December that will include French desserts and pink champagne. She also plans to start paint classes in the new year. While she is still getting settled her hours are 12:30-5:30 p.m. on Thursdays and Fridays and noon to 4 p.m. on Saturdays, or by appointment. For more information, call 509-460-6012.


Contact Jade McDowell at jmcdowell@eastoregonian.com or 541-564-4536.

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