HOOD RIVER — Pendleton Whisky has been chosen as the official whisky for the PBR (Professional Bull Riders) BlueDEF Tour for 2016 and 2017.
Hood River Distillers, Inc., the largest and oldest importer, distiller, producer and bottler of distilled spirits in the Pacific Northwest, recently made the announcement.
“We are thrilled to partner with the PBR over the next two years,” said Tia Bledsoe, senior brand manager. “As a brand created to capture and celebrate the bold spirit of the American cowboy and cowgirl, this is a great opportunity for Pendleton Whisky to support a prominent organization that aligns perfectly with our values and mission.”
As the official whisky, the brand will be visible through signs and announcements, rights at pre- and post-event parties, live-streaming broadcasts and retail promotions in select markets.
The PBR features top bull riders in the world competing against each other on national TV. The 2016 BlueDEF Tour visits 25 cities across the country, including Oregon and Washington stops in Yakima on Jan. 23 and Portland on Feb. 27. The finals are Oct. 28-30 in Las Vegas.