PENDLETON - The idea of turning Main Street into an extension of the Round-Up festivities was born in 1950, the idea of Morris Temple and other business people. This year's show provides more than 250 hours of paid entertainment, for no charge to those enjoying it.
Meanwhile the Davis Show Carnival has returned for its 12th year.
With the typical carnival fare of wild rides, colored lights and stuffed prizes as the anchor of what is billed as the Greatest Free Show in the West, the street becomes a festival of music, laughter and tantalizing aromas.
In four short blocks you can get a temporary tattoo, ride a bull, get your photo taken dressed up as a gunslinger and buy ID tags for your pet.
You can hear the plaintive sound of "They Call the Wind Mariah" performed by Joe Stoddard, check out clogging, be hypnotized by Terry Fator (who is also a ventriloquist) and even be entertained by six salty pirates.
And oh my, how you can eat! Funnel cakes, macho nachos, blooming onions, homemade ice cream, strawberry lemonade, corn dogs, Greek gyros and teriyaki chicken are just some of the choices.
"That was fun," said Alex Ball, 6, after his go-round on the mechanized bull. Having just moved from Indiana, Ball's already storing up memories of his first visit to Main Street during Round-Up week.
Next year, when the second full week of September rolls around, Ball will remember Wednesday night's bull ride and know that it's finally time for another go-round.