PENDLETON — Pendleton Whisky Music Fest doubled down on hip-hop acts this year, announcing that 50 Cent would join Post Malone at the Round-Up grounds as a performer at the July music festival.
Whisky Fest organizer Andy McAnally confirmed Thursday that the New York rapper was joining the concert lineup.
Born Curtis Jackson, 50 Cent rose to fame in 2003, when his debut album “Get Rich or Die Tryin’” produced hits like “In da Club” and “Candy Shop.”
50 Cent would go on to release four more albums and has received several music awards.
Jackson has also done some acting, starring in a fictionalized biographical film, also called “Get Rich or Die Tryin’” and “Power,” a television show that’s set to end its five-year run later this year.
50 Cent’s booking continues Whisky Fest’s focus on attracting big name acts. Previous years have included performances from Pitbull, Blake Shelton, and Maroon 5.
This year’s headline act — hip-hop artist Post Malone — has had a similarly hot start to his career.
His first album was certified platinum and his second album debuted at No. 1 on the Billboard top 200 charts.
Organizers McAnally and Doug Corey spent months trying to book Post, with Corey calling him one of the “hottest acts in the country,” after they landed him.
In addition to another big concert, Whisky Fest organizers are also introducing some other new facets to the show this year, including a “Party in the Park” event at neighboring Roy Raley Park in the hours leading up to the gates opening, and a new hospitality building for premium ticket holders.
Whisky Fest is set for July 13.