SALEM — The Oregon Lottery is taking steps to raise its game.
“We are trying to keep up with the market,” Executive Director Jack Roberts told Oregon Capital Insider. “We’re upgrading the video lottery terminals, which are a decade old. Also we’re getting a new network system that will allow us to upgrade games more simply.”
Unlike other states with video lotteries, Oregon owns and repairs its terminals. Thus Oregon has a higher net off gross revenues.
Also under review for upgrade, says Roberts, are the more traditional games. Oregon’s biggest seller is scratch-its. The second largest is Keno.
“We don’t make as much per capita on our traditional games as other states do,” Roberts says. “There’s no reason why we can’t reach out to more people on the traditional games. About half of Oregonians play the lottery in a given year. Only 12 percent play video lottery. But most of our revenue comes from video lottery.”
The Oregon Lottery’s annual transfer to the state is north of $1 billion. The Lottery is a major employer, with 400 full time equivalents.
Roberts, 62, has run the Oregon Lottery for one and one-half years.
This story first appeared in the Oregon Capital Insider newsletter. To subscribe, go to oregoncapitalinsider.com