HAMDEN, Conn. - They jump, tumble and work the crowd. They also bristle at being called cheerleaders.
"We don't even use that word anymore," said Tori Maynard, a senior on the University of Oregon's competitive cheer team. "It's a stereotype. People don't understand what competitive cheerleading is."
Maynard and others involved in competitive cheer say it is a sport, similar to gymnastics. A smattering of colleges agree, some seeing it as a cheaper way to help comply with Title IX, the federal law that requires schools to offer equal athletic opportunities to men and women.
"You don't chant, you don't yell for any other teams," said Maynard, who hails from Lake Charles, La. "You compete. You do a gymnastics portion, you do a jump portion, you do a team portion. You don't cheer. Other people cheer for you."
Not everyone is cheering the rise of competitive cheer - especially those in the fight to expand women's collegiate sports. They say cheerleading is a support activity, like a marching band, and claim calling it a sport just gives universities an excuse to eliminate more recognized women's teams.
"Right now girls are vastly underrepresented on college rosters," said Nancy Hogshead-Makar, an attorney for the Women's Sports Foundation. "I would hate to see viable sports that lead to Olympic possibilities, international opportunities, thwarted in favor of a sport that doesn't lead to any of those."
Quinnipiac University in Connecticut pointed to the recession when it announced a plan this spring to cut three sports, including women's volleyball, an established collegiate and Olympic sport.
But it was volleyball's proposed replacement - elevating the school's cheerleading team to sports status - that launched a campus controversy.
In a federal lawsuit, Quinnipiac volleyball coach Robin Sparks argued that replacing her team with cheer violated the spirit of Title IX and would be a step backward for women in sports. After all, she testified, her grandmother was able to be a cheerleader.
"To me, Title IX is about giving women opportunities beyond that," she said.
Schools have three ways to comply with Title IX: Match the proportionality of female athletes to female students on campus, show a history of increasing sports for women, or prove the school has met the interest and ability of the underrepresented group.
To the schools, the benefit of a competitive cheer team is more athletic opportunities for women at lower cost.